LinkedIn has become a Space for Greenwashing, NetLab Project Coordinator states in an Interview with Fondation Jean Jaurès
- Jan 16
- 1 min read
Updated: Jan 21
On January 16th, Nicole Sanchotene, Project Coordinator of the Laboratory for Internet and Social Network Studies at the Federal University of Rio de Janeiro (NetLab UFRJ), presented the results of the report “Greenwashing in the Energy Transition: How LinkedIn Ads Distort the Climate Debate and Legitimate Unsustainable Practices”.
During the meeting, Nicole Sanchotene was interviewed by Maya Laurens, project manager of the international department of the Fondation Jean Jaurès. The conversation deepened the reflections of the report by discussing how discursive strategies in advertisements construct narratives of environmental responsibility that end up legitimizing unsustainable business practices and distorting the climate debate on digital platforms.
The study, which analyzes greenwashing in LinkedIn advertisements about energy transition, is based on the analysis of 2,800 advertisements published between 2023 and 2025 by 917 companies, mainly from the agri-food and energy sectors. The research indicates that about half of these advertisements show evidence of socio-environmental misinformation practices, showing that greenwashing is already a consolidated strategy in the advertising market that has direct effects on public debate over the climate crisis.
