Observatory of the Disinformation and Gender Violence Industry on Digital Platforms
In December 2023, NetLab UFRJ signed an agreement with the Ministry of Women's Affairs with the aim of collecting evidence that can support actions and public policies by the Federal Government to combat online gender violence and disinformation. The Observatory of the Disinformation and Gender Violence Industry on Digital Platforms project aims to map, collect and analyse scientific evidence on the production, dissemination and monetization strategies of social actors involved in disinformation, misogyny and hate speech campaigns targeting women on online platforms.
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Project start: December 30, 2023
End of project: June 30, 2024
Support:
Objectives
Identify the production, dissemination, and monetization strategies of social actors involved in disinformation campaigns on online platforms that target women.
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The first part of the study aims to identify, describe, and analyze fraudulent advertisements containing scams and frauds selling miraculous, ineffective treatments that harm women's health, observing advertising on Meta's platforms (owner of Facebook, Instagram, Messenger, and Audience Network).
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The second part of the study aims to identify the monetization of misogynistic content by tracking and analyzing YouTube videos and channels. The advertisers who place ads in these videos and the value chain generated by the platform will also be mapped.
Results