Revista AZMina - July 17, 2024
NetLab, the Internet and Social Media Studies Laboratory at the Federal University of Rio de Janeiro (UFRJ), released this year the report “We Have to Give Enough”, about the Multiplatform Campaign against ADPF 442 and the Right to Abortion in Brazil . They collected publications on this subject on different digital media platforms from August to November 2023.
The Brasil Paralelo website stands out in the survey with the highest percentage of paid traffic: 11.2% of its visits come from these sources, justifying the company's high investment in ads on Meta.
Brasil Paralelo took advantage of ADPF to promote courses and films on the topic, as it did recently during the discussion of PL1904. According to the researchers, the producer is the one who posts the most and engages most with the abortion issue on Instagram.
The BP advertisements that received the most investment during the period analyzed promote the film ‘Two Lives’. “Referencing the idea of cultural war, BP uses the abortion issue to attack the media and show its participation in a greater moral battle”, points out the NetLab report. The producer also presents itself as a source of information committed to the “truth”. But they do not use official data or reliable sources.
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