Folha de S. Paulo - July 12, 2024
Although Google announced that it stopped allowing political ads in Brazil as of May 1, electoral advertising continues to be marketed and circulated on the platform.
A survey by NetLab at the Federal University of Rio de Janeiro (UFRJ) shows that at least seven pre-candidates for councilor and mayor bought or aired political or electoral ads in Google search results and on YouTube until last week.
"Google is refusing to implement transparency mechanisms for political advertising in Brazil, but continues to sell the service in the country", says Marie Santini, director of NetLab. "This search functionality for political ads is absolutely technically viable as Meta implemented it in Brazil years ago."
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