R7 - July 12, 2024
Although Google announced that it will no longer allow political ads in Brazil as of May 1st, electoral advertising continues to be sold and circulated on the platform.
A survey by NetLab at the Federal University of Rio de Janeiro (UFRJ) shows that at least seven pre-candidates for councilor and mayor purchased or ran advertisements of a political or electoral nature in Google search results and on YouTube until last week.
Google had stated that it would no longer allow this type of advertising because of new rules from the Superior Electoral Court (TSE). In a February resolution, the electoral court determined that all internet platforms that sell political or electoral advertisements would be obliged to permanently maintain a library with information such as the reach and value of advertising.