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NetLab UFRJ researcher discusses how misogyny is monetized on YouTube in MPM Podcast



On Thursday (03/13), Military Prosecutor Helena Mercês Claret da Mota interviewed Luciane Leopoldo Belin, a researcher at the Laboratory for Internet and Social Network Studies at the Federal University of Rio de Janeiro (NetLab UFRJ) on the podcast of the Secretariat for Human Rights, Humanitarian Law and International Relations of the Military Public Prosecutor's Office (MPM).


The central theme of the conversation was the NetLab research “Learn to avoid ‘this type’ of woman”, which investigates how influencers profit from misogynistic content on YouTube.


The study analyzed 76 thousand videos and almost 600 specialized channels, revealing strategies for disseminating hate speech against women and monetizing it through ads, donations and crowdfunding. “It is an ecosystem for disseminating hate speech, which profits and at the same time propagates its ideas”, concludes Belin.



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