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Awake Giants Brazil report

  • Writer: Bernardo Laranja
    Bernardo Laranja
  • Jan 20, 2021
  • 1 min read

Updated: Feb 1, 2024




Which side are real consumers on, and how does this affect how companies' decide to position themselves in the online environment? This report aims to disseminate research results developed on the Awake Giants Brasil case on Twitter networks.


The data present an important diagnosis for organizations that advertise online and are interested in understanding the social and economic impact of disinformation, its forms of financing and consequences for the reputation of brands.



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