The first step in a disinformation campaign is to destroy the credibility of legacy media. In Brazil, the disinformation industry has established itself with this strategy. To compete for attention, engage and retain the public, smaller audience groups and vehicles combine extremist ideas, sensationalist language and misinformation. The disinformation industry has developed forms of economic sustainability.
In this report, NetLab UFRJ gathered results from previous studies to present a brief mapping of anti-press disinformation campaigns in the Brazilian digital media and advertising ecosystem.