Jornal O Globo - November 12, 2024
NetLab's analysis found that none of the main companies operating in the country achieves a score considered ideal in these areas.
The focus of a regulatory project stalled in Congress, the digital platforms most used by Brazilians have worrying data and advertising transparency rates, according to a survey conducted by NetLab, a laboratory linked to the School of Communication at the Federal University of Rio de Janeiro (UFRJ), and anticipated by the website Núcleo Jornalismo, which specializes in the subject. The analysis found that none of the main companies operating in the country achieves a score considered ideal in terms of transparency and data quality or mechanisms for accessing information about promoted publications and monetized content.
Presented last week to the Ministry of Justice, a partner of the laboratory in the project, the survey assigns a score from 0 to 100 in two indexes, one for digital transparency and the other for advertising transparency, to each of the networks analyzed. They were calculated based on the analysis of a series of parameters, such as accessibility, consistency, completeness and timeliness. The inconsistencies found range from the lack of interfaces for data collection to charging for access to information.
The focus of a regulatory project stalled in Congress, the digital platforms most used by Brazilians have worrying data and advertising transparency rates, according to a survey conducted by NetLab, a laboratory linked to the School of Communication at the Federal University of Rio de Janeiro (UFRJ), and anticipated by the website Núcleo Jornalismo, which specializes in the subject. The analysis found that none of the main companies operating in the country achieves a score considered ideal in terms of transparency and data quality or mechanisms for accessing information about promoted publications and monetized content.
Presented last week to the Ministry of Justice, a partner of the laboratory in the project, the survey assigns a score from 0 to 100 in two indexes, one for digital transparency and the other for advertising transparency, to each of the networks analyzed. They were calculated based on the analysis of a series of parameters, such as accessibility, consistency, completeness and timeliness. The inconsistencies found range from the lack of interfaces for data collection to charging for access to information.