Routledge Taylor & Francis Group
The Routledge Handbook of the Influencer Industry provides the first comprehensive examination of the influencer industry and how it operates across the world in different domains.
The rapid evolution of emerging technologies and data-driven persuasive practices has been linked to the spread of misleading content in domestic and foreign influence campaigns. This has sparked public and political discussions around the world about disinformation and how to contain its spread. However, less attention has been paid to the increasingly data-driven commercial industry that takes advantage of the opportunities that these new technologies offer.
The manual here uses the term “influence” to include not only messaging and public relations (PR), which fall within the traditional focus of propaganda studies, but also to consider the infrastructure and actors behind an advanced set of capabilities that can be used in a coordinated way to affect the emotions, ideas and behaviors of a public in order to advance the objectives of a state or non-state actor – increasingly based on data-driven profiles.
The volume fills a gap in studies exploring the recent technical, political and economic development of this industry, researching the extent of different technologies and services offered to clients around the world in multiple domains (commercial, political, national security and government).
The chapters are divided into three thematic sections and evaluate the practices, objectives and effectiveness of the Influencer Industry among audiences; business practices and economics; and democratic structures and human rights. They also offer advice to researchers and consider key ethical issues and new regulatory approaches.
Director Marie Santini and the General Research Coordinator of NetLab UFRJ, Débora Salles, are the authors of chapter 15 of the work Routledge Handbook of the Influence Industry, entitled: "Brazil's Far-Right 'Media Literacy' Campaign: Delegitimizing The Press For Profit ".
*Note: The book is available for sale on the publisher's website [LINK].
How to cite: SANTINI, Marie. SALLES, Débora. Routledge Handbook of the Influencer Industry. Routledge Taylor & Francis Group, 2024.